ABOUT

DULUX YELLOW CANTEEN
Flies can transmit up to 65 diseases, including deadly typhoid. Open-air school canteens make children highly vulnerable to flies, and poor mealtime hygiene puts them at risk. 

Dulux wanted to help.Through research, a solution was found: Flies hate yellow. We tested food on two tables—onepainted in yellow, the other untouched. Astonishingly, flies were only drawn to the non-yellowed table. We then transformed school canteens by painting tables, benches, and walls in yellow.

The result? The Yellow Canteens effectively repelled flies, creating a healthier dining environment for students.

CREDITClient: 
Dulux (ICI Paint)Agency: INNOCEAN IndonesiaChief Creative Officer: Chow Kok keongCreative Director: Alvin Ho, Fajar Noor FathjriArt Director: Alvin Ho, Nikholas Alviyanto, James Henry PurnamaCopywriter: Chow Kok Keong, Cindy UI/UX Designer: Alvin Ho, Nikholas Alviyanto, James Henry PurnamaAWARDD&AD 2024:1x Yellow Pencil/ 2x Graphite Pencil/ 2 ShortlistThe One Show 2024:1x Bronze/ 2x Merit/ 16x ShortlistCannes Lions 2024:3x ShortlistCLIO Awards 2024:2x SilverCLIO Health 2024:4x Bronze / 2x ShortlistAdFest 2024:1x Gold/ 4x Silver/ 1x FinalistAdFest 2024:2x Silver/ 2x Bronze/ 2x Finalist/ 2x ShortlistSpike Asia 2024:1x Silver/ 1x Bronze/ 5x ShortlistMad Stars 2024:1x Gold/ 4x Silver/ 1x Crystal