ABOUT

Coaching Reading required visual identity to help boost their presence and attract more clients. This included designing a logo and social media templates/banners, as well as creating visual identity guidelines. I worked in a team with one other designer to help create this, and the overall process took about 5 months to complete. The logo concept stage took the longest as we had the task of creating something which represented 'coaching' yet was unique from its competitors. From then, we used the logo imagery to create social media banners and profile pictures, as well as visual identity guidelines directing how and when to use the logo and other assets we created. We chose which typefaces Coaching Reading should use as part of their identity, and they went on to use these on their website as well as other documents.