ABOUT

A series of 7 fictional films and 3 podcasts to inform and engage employees at Novo Nordisk globally about Alzheimer's disease. In order to engage the employees both emotionally and intellectually, we decided to work with a fictional story with a mix of both actors and real health care professionals to produce this series. We simultaneously worked with the head of Alzheimer research at Novo Nordisk to verify that the story was scientifically correct. We also produced a series of 3 podcasts hosted by a journalist, based on a real story about the journey of Alzheimer's disease by a caretaker. The caretaker was joined in the recording studio by an Anthropologist from the Danish Alzheimer's Association and the head of Alzheimer's research at Novo Nordisk who commented and explained based on the caretaker's personal story.
Novo Nordisk Go Global was very impressed with the results of this series and has been using it as a showcase at numerous medical conferences around the world as well as having implemented it as part of their learning platform.