ABOUT

Insight:
Everyone has faced the same situation, you’re on a road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But with Clorox On-The-Go wipes the situation isn’t so worrying anymore.

Idea:
To prove that with the disinfecting power of Clorox you really can go anywhere, we tackled the most stressful of sanitary situations. The roadside toilet.

Execution:
To directly engage with our target audience at the exact moment they would need our product, we used Google Maps to find toilets with poor sanitation across the UAE, installed billboards offering samples of Clorox On-The-Go wipes, and tagged the toilets to remind people that when you need to go, it is safe to do so thanks to the disinfecting power of Clorox. Giving people a much-appreciated way to relieve themselves in a cleaner environment.