ABOUT

Background:

emerchantpay is a leading online, mobile and POS payment service provider. They help eCommerce businesses within the retail, travel, gambling, forex and financial services sectors accept payments via multiple customer touchpoints.

The problem:
It had become clear to emerchantpay that their brand identity had become tired and needed revitalising to keep pace with the fast moving payments industry. A marketing audit revealed inconsistency across all touchpoints.

The solution:

We uncovered early in the process that flexibility was a key attribute to the business, something that other payment providers couldn’t lay claim to. Using this as our platform we then set about creating a new logo and identity system. We also created a suite of custom iconography and developed a host of online and offline marketing content to help drive the new brand forward.