ABOUT

Three Counties Showground is a major UK events organiser and registered charity, behind RHS Malvern Spring Festival, the Royal Three Counties Show and Malvern Autumn Show. Each event has its own audience and website. Together they needed a joined-up experience, better usability and marketing that could hit aggressive seasonal ticket targets, while supporting charity fundraising for the Stockman's Café campaign.

We designed and built all five websites on WordPress and WooCommerce with a consistent, mobile-first experience, integrated ticketing, GiveWP donations and flexible content modules built for peak-season traffic. Alongside the builds we ran event-by-event SEO and content, full Google Ads management with Ad Grants for year-round charity visibility, and hands-on support through every event lead-up.

Results:
- 1100% ROAS on Google Ads for RHS Malvern
- Organic traffic up 739% year on year (138,000 users vs 16,000)
- RHS Malvern Spring Festival beat its £1.42M ticket revenue target with record sales
- £300,000+ raised for the Stockman's Café campaign through on-site donations

"Spring Show had the best sales it's seen in years." Lindsay Kennedy, Marketing Manager, Three Counties Showground