ABOUT

Gazeboshop is one of the UK's leading gazebo retailers, but its old website didn't match its market position. Unclear layouts pushed bounce rates up, the path to basket and checkout leaked sales, and the site lacked the polish to signal credibility. The brief: a streamlined, conversion-focused site that drives sales, builds trust and strengthens the brand.

We redesigned the ecommerce experience around one goal: make high-intent buying easy. That meant clearer layouts and a simpler journey, a cohesive design system with consistent messaging, cleaner navigation and responsive pages, plus reworked URLs and site architecture for search.

Results (within four months of launch):
- Revenue up £600K, from £2.4m to £3m (+25%)
- Add-to-basket rate up from 2% to 11%
- Ecommerce conversion rate up from 1.68% to 2%
- Bounce rate down from 52% to 22%; average session duration up 63%
- Search impressions up 34%, average ranking up 6 positions, Google Ads ROAS up from 629% to 721%