Facebook Surrey

ABOUT

Facebook asked us to create a bespoke deck of playing cards to deliver its marketing insights to agencies across EMEA. The deck of branded playing cards would feature 52 unique and engaging insights about Facebook and its users.

We planned out how each of the 52 cards in a deck of playing cards couple be used to tell the story of a specific seasonal insight. Each card featured a unique design, mixing text and illustration to bring the 2015 insights to life: everything from Santa to Star Wars and Jay Z to Jon Snow.

We designed the packaging for each deck of cards to be personalised to agencies receiving them.
Country-specific packs were created for France, Italy and Spain with alternative insights and illustrations.
We also created a large poster of the cards for Facebook to display in its HQ and send to clients.

More than 1,000 decks of playing cards were distributed across key agencies that work with Facebook.

Facebook's playing cards were praised extensively in the press, gaining great acclaim in the likes of Adweek, CreativeBloq and DesignTaxi.

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