ABOUT

Working alongside JKR, we carefully deconstructed the Foot Locker logo to discover its DNA. For example, there were interesting curves on the f and the r, and the o and c were very geometric. Picking up on these and other clues, we gradually built up a set of characteristics that could be applied across a whole alphabet.

From there, we started to develop the Foot Locker font in multiple weights. We made a body copy version, which is slightly pared back to make it more legible at smaller sizes.