Face37 Ltd London

ABOUT

Working alongside JKR, we carefully deconstructed the Foot Locker logo to discover its DNA. For example, there were interesting curves on the f and the r, and the o and c were very geometric. Picking up on these and other clues, we gradually built up a set of characteristics that could be applied across a whole alphabet.

From there, we started to develop the Foot Locker font in multiple weights. We made a body copy version, which is slightly pared back to make it more legible at smaller sizes.

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 27 August 2020 2020-08-27T19:38:44+0100

MADEIT CREDITS

  • Foot LockerClient
Annual 2020 ShortlistFoot Locker TypefaceTypography Annual 2017 JudgeTypography Project featured: on 3rd September 2020

Foot Locker Typeface

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