Fabio Silveira
Chief Growth Officer
ABOUT
32% of women around the world feel uncomfortable swimming in public. In the Middle East, it's 88%. So adidas created the world's first swimmable billboard in Dubai, encouraging every woman in the city to dive in and become ambassadors for its new inclusive swimwear collection, regardless of their shape, ethnicity or ability. It sparked a global conversation across 60 countries about making swimming more inclusive as a sport for women.
MADEIT CREDITS
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AdidasClient
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Adrian MutescuStrategy Director -
Ahmed RaslanContent Developer -
Amrith GopinathSenior Brand Director -
Anshuman BhattacharyaCreative Director -
Arjun SaraswatSenior Brand Manager -
Arnaud JeangirardVice President Brand Marketing -
Claire ButlerProduction Director -
George GordonAssistant Producer -
Giovanna AltomareMarketing Manager -
Havas Middle EastAdvertising Agency -
Jack MortonProduction Company -
Joao MedeirosExecutive Creative Director -
Justine DibAccount Manager -
Moataz SafarContent Manager -
Paul O'ConnorBrand Director -
Razan KarimCommunications Director -
Ruth NewmanCreative Producer -
Salma MalaebPR & Communications Executive -
Fabio SilveiraGeneral Manager -
D&AD -
Rodrigo NakazaSenior Art Director -
Jonathan CruzArt Director -
Carlos NadalHead of Business Development