Fabio Seidl Director, Global Creative Development, META

ABOUT

During New York Fashion Week, we created an AI-powered out-of-home experience to celebrate those who go against the grain and reward them with New Balance's new collection.

AWARDS

Adweek Experiential Awards
Cannes Lions - Shortlist
One Show - Merit

MADEIT CREDITS

  • New BalanceClient

Who pooled - NEW BALANCE: EXCEPTION SPOTTING