ABOUT

The CI Central de Intercambio ad campaign doesn’t just promote travelling, it promotes informed travelling. As the largest youth and student travel organization in Brazil, the company provides people with the widest choice in educational programmes and travel services. Our sollution is illustrated by images of flags rendered in common QR codes. The idea is that students can cut out the ads and use them as pocket travel guides. For example, all the QR Codes in the Spanish flag below resolves to a mobile site with comprehensive information about the country. Check it out.
Bronze on Press at Wave Festival 2013 and shortlist at Design.