Fabio Lemos
Senior Art Director
ABOUT
Colgate ask us to redesign the old fashioned Luminous White site. With focus on the fashion market and the target between girls from 18-28 we develop this outstanding platform. Beside talking only about products we connected those girls with the fashion world. Camila Coelho, one of the most relevant blogger in Brazil, was chosen for start the conversation between users and the brand. She is also more strategically relevant on facebook bringing tips for our costumers in a Buzzfeed video format.





