ABOUT

GIJ is an information office for the youth, responsible to give them specific information regarding several topics, about health services, political, cultural, etc.
The brand was debuted in a local exhibition with thousands of visitors per day. The idea was to take advantage of the exhibition to launch the brand and spread the word with merchandising, and an appealing stand with interactive material.

Everything was designed to communicate the brand to younger ones, also involving them in an interaction with photographs taken to visitors, who are left suspended in a specific area of the stand.