Fabio Costa
Executive Creative Director
ABOUT
As a partner of the Olympic and Paralympic Movements, Toyota created a message connecting the brand’s mobility vision of an inclusive, barrier-free world. Jessica Long's story demonstrates that when a person is free to move, anything is possible. Upstream follows the story of Long – a Team Toyota athlete born with fibular hemimelia – from being in an orphanage to getting adopted into a loving family who support her journey of becoming a successful Paralympic swimmer. The spot launched at the Super Bowl 2021 and received glowing reception on major media outlets and social media.
MADEIT CREDITS
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Toyota Motor North AmericaClient
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Al ReidManaging Director -

Alex ThomasCreative Director -

Alice BlastorahACD Art Director -

Amanda EphromSenior Strategic Planner -

Amy PetersenGroup Media Director -

Amy TurnbullGroup Account Director -

Ana OrrachHOP-Producer -

Ava BantanskyPR Manager -

Berna DikiciogluSenior Project Manager -

Berna DikiciogluSenior Project Manager -

Company 3Telecine -

DentsuAdvertising Agency -

Dylan RoleyAccount Supervisor -

Evan BluesteinAssistant Editor -

Evan FerrariGroup Planning Director -

Final CutEditing Company -

Hailey MarshStrategic Planning Director -

Ian ConnieAssistant Mix Engineer -

Jana HartlineGroup Director - Earned Media and Public Relatio -

Jason SchraggerChief Creative Officer -

JD YepesCompositor -

Jeremy BarrettLine Producer -

Jessica NohMedia Director -

Jill BogdanowiczColour Artist -

Jim BouvetExecutive Producer -

Joe GuestEditor -

John LiskoExecutive Communications Director -

Kai PaquinAssistant Sound Editor -

Katharine BuckleyVFX Producer -

Kayla PhungglanSenior Producer -

Keiichi HiguchiChief Creative Officer -

Keita KimuraGroup Planning Director -

Keitaro NagaoAccount Director -

Kimberly BinghamAccount Director -

Kimberly HarmsDirector of Public Relations -

Kristen HosackSenior Music Supervisor -

Kristina IwankiwExecutive Music Producer -

Lalita KoehlerChief Operations Officer -

Lime StudiosMusic & Sound Design -

Marc d'AvignonGroup Creative Director -

Marco KoenigAccount Director -

Mark TurnerChief Strategy Officer -

Matt MillerMix Engineer -

Michael AnastasiSound Design -

Norman KimComposer -

Radical MediaProduction Company -

Rodrigo VargasExecutive Producer -

Ryan RitchieSenior Project Manager -

Stephanie DziczekSenior Producer -

Susie BoyajanExecutive Producer -

Suzy RamirezExecutive Producer -

TarsemDirector -

The Elements MusicMusic Arrangement -

Yusong ZhangACD Art Director -

Britt WilenACD Copywriter -

Saatchi & Saatchi New YorkAdvertising Agency -

D&AD -

PaulDirector of Photography -

Fabio CostaExecutive Creative Director