Fabio Costa Executive Creative Director

ABOUT

As a partner of the Olympic and Paralympic Movements, Toyota created a message connecting the brand’s mobility vision of an inclusive, barrier-free world. Jessica Long's story demonstrates that when a person is free to move, anything is possible. Upstream follows the story of Long – a Team Toyota athlete born with fibular hemimelia – from being in an orphanage to getting adopted into a loving family who support her journey of becoming a successful Paralympic swimmer. The spot launched at the Super Bowl 2021 and received glowing reception on major media outlets and social media.

MADEIT CREDITS

  • Toyota Motor North AmericaClient
  • Al ReidManaging Director
  • Alex ThomasCreative Director
  • Alice BlastorahACD Art Director
  • Amanda EphromSenior Strategic Planner
  • Amy PetersenGroup Media Director
  • Amy TurnbullGroup Account Director
  • Ana OrrachHOP-Producer
  • Ava BantanskyPR Manager
  • Berna DikiciogluSenior Project Manager
  • Berna DikiciogluSenior Project Manager
  • Company 3Telecine
  • DentsuAdvertising Agency
  • Dylan RoleyAccount Supervisor
  • Evan BluesteinAssistant Editor
  • Evan FerrariGroup Planning Director
  • Final CutEditing Company
  • Hailey MarshStrategic Planning Director
  • Ian ConnieAssistant Mix Engineer
  • Jana HartlineGroup Director - Earned Media and Public Relatio
  • Jason SchraggerChief Creative Officer
  • JD YepesCompositor
  • Jeremy BarrettLine Producer
  • Jessica NohMedia Director
  • Jill BogdanowiczColour Artist
  • Jim BouvetExecutive Producer
  • Joe GuestEditor
  • John LiskoExecutive Communications Director
  • Kai PaquinAssistant Sound Editor
  • Katharine BuckleyVFX Producer
  • Kayla PhungglanSenior Producer
  • Keiichi HiguchiChief Creative Officer
  • Keita KimuraGroup Planning Director
  • Keitaro NagaoAccount Director
  • Kimberly BinghamAccount Director
  • Kimberly HarmsDirector of Public Relations
  • Kristen HosackSenior Music Supervisor
  • Kristina IwankiwExecutive Music Producer
  • Lalita KoehlerChief Operations Officer
  • Lime StudiosMusic & Sound Design
  • Marc d'AvignonGroup Creative Director
  • Marco KoenigAccount Director
  • Mark TurnerChief Strategy Officer
  • Matt MillerMix Engineer
  • Michael AnastasiSound Design
  • Norman KimComposer
  • Radical MediaProduction Company
  • Rodrigo VargasExecutive Producer
  • Ryan RitchieSenior Project Manager
  • Stephanie DziczekSenior Producer
  • Susie BoyajanExecutive Producer
  • Suzy RamirezExecutive Producer
  • TarsemDirector
  • The Elements MusicMusic Arrangement
  • Yusong ZhangACD Art Director
  • * Britt WilenACD Copywriter
  • * Saatchi & Saatchi New YorkAdvertising Agency
  • * D&AD
  • * PaulDirector of Photography
  • * Fabio CostaExecutive Creative Director
Project featured: on 26th October 2021

Upstream

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