Fabiana Xavier Digital Creative Director

ABOUT

‘Together We Thrive’ campaign in airports. The bank's biggest OOH campaign to date. The campaign aims to bring to life HSBC’s role in "connecting the world", and boost awareness of its "Together we thrive" brand promise.

We've done 79 different executions to be rolled out across 17 airports in nine countries - including Heathrow and Gatwick – covering 1,500 jet bridges and 94km of passenger walkways. The ads will be seen by 900 million passengers this summer alone.

MADEIT CREDITS

  • HSBCClient
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