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Sherlock Communications worked for Veriff from March - May 2024 to increase brand awareness and to position the brand among target audiences in the Brazilian media, highlighting key messages and promoting the Fraud Report.

Focusing our energies on Veriff's CEO participation in WebSummit RJ 2024, our strategy consisted of developing pre-event, during the event and post-event media pitches. We worked with one media alert, one press release and one 1:1 interview pitch. Sherlock Comms team participated in the Web Summit Rio - I personally was there - working on mediating four 1:1 interviews.

Our team secured 29 pieces of coverage in March and April, including publications in Fatos Desconhecidos (8.7 M monthly visitors), O Povo (12 M monthly visitors), Estadão (28.9M monthly visitors), O Globo (86 M monthly visitors) and Época Negócios (417 K monthly readers - print). We also secured 1:1 interviews with O Globo, Folha de S. Paulo, Época Negócios and Estadão at the WebSummit.

With Google Trends, we could see that the search for “Veriff” and “Veriff IA” in Brazil reached its peaks during March, April and May, during our campaign, coming from almost 0 brand recognition locally. This shows the potential of a PR campaign and how the strategy to launch Veriff in Web Summit Rio was well executed, to establish relationships with important players and journalists in the tech market.