ABOUT

To get better results, promote the event and the work SACE is doing in Brazil, we divided the PR strategy into:
- The development of two niche contents that emphasized the company's initiatives in each area, making them more targeted for each of those tier 1 media outlets’, and capture the journalists' attention while securing opportunities in two top tier media at the same time;
- Designing a strategy to secure publications with top-tier media invited to the event (e.g. offering special interviews with multiple spokespeople).

The Sherlock Communications team achieved 46 pieces of coverage for the “Push Towards a Sustainable Future” campaign, including exclusive interviews with Reuters Brasil and Exame, tier-1 business publications, accounting a final and total combined audience of 10.2B.
Our strategy of choosing specific media outlets for exclusive coverage has been very successful. Due to the publication on Exame (11.6M monthly visitors) and Reuters (69M monthly visitors), we noticed that the content was incorporated and republished by other renowned portals (such as Forbes Brasil, UOL and Época Negócios), resulting in increased coverage across additional outlets. This contributed to our achievement of gaining visibility in media outlets focused on business, export, and sustainability.