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In February 2023, the Madrid Design Festival took place, and AHEC (American Hardwood Export Council) participated in one of the world's largest design festivals by supporting students and designers in developing projects centered around the use of American hardwoods, which are more durable and have a less environmental impact. To witness the work firsthand, we decided to include three journalists in this press trip, inviting representatives from the country's leading architecture and design outlets: Casa Vogue, Casa & Jardim, and Elle.

We spent five days in Madrid with the journalists, engaging in various activities. This effort resulted in printed publications in Casa Vogue and Casa & Jardim (also published 2 pieces on the website) and a digital publication in Elle. It marked one of the first major media appearances for AHEC in prominent outlets. After the event, we still secured a publication on CASACOR.