ABOUT

Creating an organization or social project is a noble cause, but also a challenging task. After all, it requires fundraising for financial sustainability – and at the beginning, understanding so many concepts can be difficult. With this in mind, Lupa do Bem has prepared valuable material to help Brazilians on this social journey overcome these challenges. It is a small manual that offers practical tips and guidance for fundraising and financial planning.

I had the opportunity to think on this material from scratch and develop it with the support of amazing specialists. Our guide is an essential read for small organizations and social projects that want to prepare and professionalise their fundraising efforts. It was very important for us that this e-book had an inclusive and simplified language, turning this difficult topic into something accessible to everyone. With the material, the social projects can learn: the main concepts in the world of resource mobilization; how to develop a strategic fundraising plan that aligns with the organization's mission and allows achieving the established financial goals; how to identify available resource sources, such as social investors, public tenders, corporate sponsorships, among others; how to create an attractive and well-structured social project and present it clearly and persuasively to investors and supporters; how to develop a lasting and positive relationship with investors and supporters, establishing effective and transparent communication and creating a virtuous cycle of financial support for the organization.

Since its launch in June 2023, our e-book has helped more than 270 social organizations and people searching about the topic in Brazil. The Secretariat of Science, Technology and Innovation of Recife City Hall also contacted us organically as they would like to share the educational e-books formulated by Lupa do Bem on a social impact platform that they are creating.