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Malekus-the smallest indigenous tribe in Costa Rica-has been endangered for more than 10 years and their culture is destined to disappear. Hiqui,a Maleku influencer,battles to keep their culture alive through her content,showing their ancestral way of life and inviting people to visit them.
The Rainforest Lab and Hiqui created five products based on Maleku’s ancestral techniques as an invitation to know their culture and visit their tribe.The idea was to use Hiqui as the campaign’s face,making sure it didn’t feel as cultural appropriation,but as a platform for Malekus to spread their culture.