Fabiana Antacli Director of International Communications

ABOUT

How to cook? How to homeschool? How to work out at home? Lockdown brought many questions. But many people forgot the most important of all: how am I feeling? This led to a rise in burnout syndrome affecting one in three employed Brazilians. To raise awareness around this hard-to-spot matter, Africa used a seemingly unbreakable home worker: Amazon's Alexa. For one day, the most frequent requests and questions made by users were answered inappropriately, so people could relate to burnout symptoms.

MADEIT CREDITS

  • Antonio GeraldoClient
  • Aldo PiniStrategist
  • Aldo PiniStrategist
  • Antonio GeraldoClient
  • Brazilian Association of PsychiatricClient
  • Caio RodriguesSpecial Projects
  • Caio RodriguesSpecial Projects
  • Caio RodriguesSpecial Projects
  • Carina MirandaPR
  • Carina MirandaPR
  • Carolina CapozziPR
  • Eduardo BrandaoPost Production
  • Ezany BrandaoExecutive Director
  • Fernando AlonsoSpecial Projects
  • Fernando AlonsoSpecial Projects
  • Fernando AlonsoSpecial Projects
  • Fillipi LonguiniCopywriter
  • Hurso AmbrifiMusical Direction & Production
  • Juliana LeiteSpecial Projects Director
  • Juliana LeiteSpecial Projects Director
  • Juliana LeiteSpecial Projects Director
  • Kito SiqueiraMusical Direction and Production
  • Mike VlcekMusical Production
  • Raphael VandystadtSustainability Institutional Relations Director
  • Raphael VandystadtSustainability Institutional Relations Director
  • Thays MirandaSpecial Projects
  • Thays MirandaSpecial Projects
  • Thays MirandaSpecial Projects
  • Marcelo BruzzesiArt Director
  • Fabiana AntacliPR
  • Sergio GordilhoChief Creative Officer
  • Lica De SouzaSpecial Projects
  • Isabela LevySpecial Projects
  • Caio SoaresFashion Art Director
  • Rodrigo AdamArt Director
  • D&AD
  • Nicholas BergantinCopywriter

Alexa's Burnout

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