ABOUT

Brief: Redesign the brands logo to look more high end and fashion focused but still fun and flirty for a plus size bikini brand.
Approach: I approach projects in three stages as I did with this -
1) Discussion and research - invite the client to suggest logos, branding and related graphics that they like and why. Gather more examples and images to create x3 themes. Design some quick mock-ups around these three themes and present these to the client
2) Design and develop - Once the client has chosen their preferred design (or merging of two), I develop the designs into x3 finalised motifs/versions.
3) Selection and hand over - Once the final design is chosen I can then make this pixel perfect and ready for upload in various sizes, colour-ways and with accompanying graphics for branding and social media.
Result: A sleek design, in-keeping with the brand core values and colours whilst elevating this to a higher end retail aesthetic. A happy client, involved at each stage but not inundated with too many choices or emails/calls.