ABOUT

The Single Minded Proposition for the company is, Forming Identities. It is to reflect (Hijjas Kasturi Associaion)HKA’s constant strive to reflect the local identity and culture on every building they introduce to any city’s skyline.

I’ve used the content structure to reflect the SMP. The chapters are divided according to the idea of forming, as in “Form, Forming, Identify the Identities” To show the steps of forming an identity. The typeface used reflects the nature of the firm, which is architectural, with it’s line based design and angular shapes.

Readers will discover in detail of how exactly HKA forms an identity with their buildings, and the importance of identities.