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Jaguar wanted exceptional, high resolution 360s of the interior of the XE, in order to showcase the beautiful, high-end finishes and features in detail.

Car interior 360s require an absolutely flawless finish, a perfect representation of the vehicle. The car must be pin-sharp and perfectly focussed on details just centimetres from the camera as well as several feet away. The viewer must feel like the detail is so clear they could almost reach out and touch it. That they can almost feel the textures in the car interior, from leather to brushed aluminium.

We shot the car in a studio in the UK, and lit it carefully, ensuring an excellent finish when the backplate (background) was retouched in. Here, a 360 backplate by Will Pearson was dropped in, showing the car outside Broadcasting House in London.

The interface offers the option for viewing this automotive 360 though Google Cardboard or a VR Headset for a more immersive viewing experience.