About us

Established in 1995, EXTREME is a uniquely positioned global lifestyle brand on a mission to inspire, entertain, connect and activate through action sport, adventure and fun.

As founders of The Extreme Sports Channel, we have provided exclusive and authentic access to the world of action and adventure for over 20 years. We support over 120 sponsored ambassadors, activate 80 events each year and with an average of 100 million video views, a reach of over 150 million people and 30 million likes, shares and comments each month, our media network entertains our highly engaged fan base every day.

Media Network

EXTREME's media network entertains our fans and offers target reach and engagement for brands. By creating, delivering and offering over 2000 hours of highly engaging live, delayed and short form entertainment EXTREME reaches over 150 million people, 100 million views and 30 million interactions each month.

Destinations & Real Estate Development

EXTREME are experts at creating sustainable sports, leisure and entertainment destinations. As world leaders in our field and recognised for our creative vision and entrepreneurial flair we design, develop and operate large scale outdoor and indoor projects.

Underpinned and marketed by our world-famous brand, EXTREME’s offer encompasses a variety of action and adventure experiences that appeal to people of all ages and abilities. Driven by the growth in extreme and adventure sports and the rapid change in consumer demand for more inspiring and experiential based activities EXTREME not only showcases the best of what the sports have to offer but also inspire progression through placemaking.

Breathing life into under-utilized locations, EXTREME delivers valuable inward investment, job creation and leisure experience offers which significantly enhance the community they are in and help drive engagement and footfall for tourism resorts, mixed use developments and urban regeneration projects.

EXTREME works to unlock the full potential of each opportunity, maximise value for all stake holders and with considerable experience in public private partnerships often introduce capital where required. Services EXTREME delivers include strategy support, feasibility studies, master planning, business planning, design, financial structuring, operational management and marketing.

EXTREME’s unique branded offer engages with and supports key government agendas including sport, health, wellbeing education and tourism. Run by a deeply experienced sports and leisure destinations development team our project pipe line is valued at over £950million and includes a significant residential portfolio alongside our core sports and leisure assets.

Ambassadors & Events

Running an award winning full-service sports and entertainment marketing agency we partner with brands and destinations to create unforgettable campaigns that are inspired by our shared passion for action, adventure and fun.

Helping brands to navigate, manage and activate with credibility across ambassador and event sponsorship, content production and distribution social media management and engagement.

Creative Studios

EXTREME Studios delivers marketing strategies, idea creation, content production and design services. Working with brands, agencies and media platforms. Creating original content EXTREME produces action movies, television series, branded content, virtual reality and live programming for theatrical, television, online, on-demand and mobile platforms.

Brand Licensing

EXTREME provides brand licensing and co lab opportunities across electronics, mobile, gaming, apps, destinations, hotels, sports resorts, events, fashion, food and beverage. Working with an array of great partners each initiative is fully supported by EXTREME's array of ongoing brand marketing activities.

EXTREME International Ltd.'s work

Athletes & Events

Brand Licensing

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