ABOUT

A refined identity for a modern editorial platform.

The Beautiful Truth is a brand consultancy, film studio and magazine telling the human story of business. Building on an existing logo, we developed a simple, sophisticated brand identity to resonate with a forward-thinking CEO audience. Considered typography, colour and composition form a strict continuous thread across print and digital, punctuated by a distinctive North Star mark.

The digital platform combines editorial depth with intuitive navigation. Flexible templates support varied storytelling with bold imagery, pull quotes and a layered typography hierarchy.

In print, bespoke illustrations and curated content complement thought-provoking editorial hooks. Together, the platforms deliver a unified brand experience that continues to connect with its audience in new and exciting ways.