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Experiential Marketing Casio approached Love Creative Marketing to create an unforgettable integrated campaign that brought to life the brand’s personality and presence and ultimately drove product sales. The Brief Casio, the multinational electronics company renowned for its fashion forward and influential products aimed to celebrate their G-Shock range’s 30th anniversary in style. In order to meet Casio’s objectives of increasing brand presence and driving product sales, experiential marketing experts, Love Creative Marketing created an experiential Pop-up retail experience for the Casio G-SHOCK range in London’s Harrods.

The Method Love Creative Marketing created a fully branded and themed takeover of the site space in Harrods. To showcase Casio’s unique G-Shock style, a Pop-up installation was erected and featured a bespoke, giant sculpture of the G-Shock 30th anniversary watch made entirely from graffiti spray cans. The installation also featured an interactive photo system allowing shoppers to have their photo taken and automatically uploaded on to Facebook via the G-Shock website. This was done via photo sharing software which automatically matched their photo with the participants Facebook page. Branded albums were posted to each consumer’s timeline and consisted of a branded album cover, graffiti art work and their in-store photo. All participants were entered into a competition to win G-shock prizes and 2 winners were picked per week. The campaign received some great coverage with celebrities including Cover Drive and Olympic diver Kris Mears visiting the stand and posting their photo online.