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Love Creative Marketing created buzz by having brand ambassadors represent Black Tower during their summer wine promotion by giving out 280 free wine samples per day to the target audience of young adults/ families that are stylish and design aware.
The promotion was split into 2 phases of 6 week activities over 12 weekends at a variety of guerrilla sampling locations.
Our promotion included AdWalkers wearing boards on their backs during the sampling, AdBikers that rode the surrounding areas to inform audiences of the sampling happening close by, and having the participants enter a selfie competition and talk about the brand to be able to get their wine sample.
The Selfie competition had to have a Black Tower AdWalker in the background of the selfie and needed to either tag their page, hashtag it, or post it to Black Tower’s Facebook wall, thus creating a lot of engagement with social media.