ABOUT

The brief was to deliver the annual L’Oréal Colour Trophy Awards. The venue, Old Billingsgate, was already secured under a two year contract, so our role was to bring it to life in a new and unexpected way for the second year in a row.

The repeat brief presents a particular challenge. Once you have cracked a great solution the first time around, with audience flow, layout, and visual impact all working, reinventing it for the same space requires a fresh take that still feels relevant and exciting.