ABOUT

Background
- Founded by Salima A., Real Life Events (RLE) is a holistic coaching programme designed to support personal growth and professional development.

The brief
- To research and design a high-fidelity website prototype for people seeking 1:1 career and life coaching.

The expectations:
- Provide a clear understanding of what services are offered
- Reflect a new business brand
- Capture new client contact details

Execution:
- I conducted a screener survey involving 40 participants and 6 interviewees. The interviewees included four past clients, one person with coaching experience, and one individual with no prior coaching experience, providing diverse perspectives for a comprehensive analysis.

Research Methods included:
- Affinity mapping
- Creating personas
- Creating user stories
- Placing a problem statement
- Kano Model competitor analysis

Followed by the ideation stage which included:
- Branding and positioning
- Creating a design system
- Low-fidelity hand-drawn wireframing
- High-fidelity Figma wireframing
- Userflows
- Usability testing

Results:
- A functional high-fidelity website prototype was presented to stakeholders and colleagues.
- A deck was pitched containing a breakdown of the user research and ideation undertakings of the project, with a Q&A session held at the conclusion of the meeting.

In recent communication with the Founder, Salima A., has informed me of ongoing discussions related to the realization of the prototype.