About me

Hey there, I'm Ewan! I've been deeply immersed in the creative industry for longer than I care to admit. Working in creative agencies big and small, I've dabbled in every sector from FMCG to Finance, Luxury Automotive to Healthcare and Real Estate. My true passion lies at the intersection of the physical and digital worlds, using design psychology to blend user experience, strategy, and design thinking to create experiences that are simple, functional, and above all, super fun.

Though classically trained, I'm not your typical Graphic Designer. Creativity runs in the family, and I've been exploring different roles in design since high school, from Junior to Senior, Art Director to Creative Lead. It's all design at the end of the day, and I love getting my hands dirty with the craft, bringing ideas to life from initial concept to final delivery. Whether it's directing creative teams or working solo as a UX/UI designer, I love presenting big bold ideas to the world's leading brands.

My journey has taken me through all sorts of digital realities—Augmented, Virtual, Extended, and back to Actual Reality. I've designed and prototyped immersive environments, created user interfaces for touch tables and responsive apps, and spent countless hours developing design systems in Figma alongside the industry's most talented people. Every project, big or small, gets my full attention and enthusiasm.

I studied Product Design and Design Thinking at university, and product design is still a major passion of mine. I'm fascinated by how we can bring the physical world into the digital space and vice versa, constantly thinking about new ways to control and enhance our everyday digital experiences. It's what keeps me up at night and drives my creativity forward.

Skills

AR/VR, Art Direction, Branding, Creative Direction, Digital Strategy, Experience Design, Interface Design, UX/UI, Web Design

Sector Experience

Automobiles, FMCG, Gaming, Healthcare, Pharmaceutical, Real Estate / Property, Technology

Awards

Campaign BIG Award - Nominated, Cannes Lions - Shortlist, D&AD Award - Nomination, FAB Award

Clients

bayer, Diageo, FCB Global, Ford, Imagination, Jaguar Land Rover, Landor, Lidl, Meta, Rolls Royce, Samsung