ABOUT

Visual design and campaign design for the SS 2014 Aroma Collection for the aroma designer brand Sali X Labo, including all graphic design elements, design of trade fair show booth, pop-up store, launching event art direction, campaign introduction video.

The simple brief was "SS 2014 Aroma Collection."

We researched into the core of the Sali X Labo brand, bringing together the eastern and western traditions in aroma and labourites, as well as the purpose of the brand, to create a urban escape in form of aroma to help busy city people and the laboratory like way of working with aroma. The campaign was shaped out of the traditional concepts of weeping willow and alchemy, creating a new set of symbols of the four elements.