ABOUT

Objectives:

• Developing an augmented reality application that creates a unique brand experience;
• Implementing a voting system whereby consumers can choose their favorite flavor;
• Real-time display on the screen the result of votes;

Concept:
When the consumer gets in front of the screen the two protagonists of the video spot appear beside him. They introduce the new flavors: "Cremosso mint chocolate kiss" and " Cremosso caramel kiss", accompanied by the message "Release the seductive taste."

In the next stage, the consumer could choose using a voting system their preferred flavor. The screen was divided into two interactive areas. Each interactive area was signaled both on screen and through two stickers mounted on the floor.

Statistics:
The application displayed the voting results on real-time .At the end of the campaign we have provided statistics.