Evil Twin
Sao Paulo
ABOUT
"In Free Fire, planes fly by and drop items. Turning the game into reality: Airdrops were made available all over Brazil through AR, in different cities every day.
When a digital plane flew by, gamers pointed their phones up to the sky and captured drops that went straight into their in-game wallets, gifting virtual items to Free Fire fans. The app combined users’ geolocation with actual flight data to create the highly awaited moments."
AWARDS
Cannes Lions
MADEIT CREDITS
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GarenaClient
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AKQAAgency -

Leticia TerciniArt Director / Concept -

Stink FilmsProduction Company -

Evil TwinProduction Company -

Cannes Lions Winners 2022