EventsTag are pioneers of Experiential technology. In short we create fan engagement solutions for sports stadiums, experiential marketing agencies and brands that inspire fans at their events to post to social media and interact with the brand. These products range from live displays of social content, through to photo marketing experiences using facial recognition technologies or even our social media powered slot machine.
I've been involved with experiential technologies from years and spend my days and nights dreaming up new concepts that we can take to our clients.
From an early age I have always been fascinated with devising, managing and making a success of any business.
My first experience came through Young Enterprise at 16 years old, where I was MD of the first ever company to execute a take over of another firm.
After a brief hiatus in education I began again at 20 setting up a couple of fashion businesses working with celebrities, independent retailers and multinationals such as New Look and Primark.
My first real success came in the intersection of live experiences and social media, through EventsTag. Together with a business partner we built a product, raised investment and grew it globally to a multi million pound entity with 120,000 clients including the likes of Nike, Google, Facebook, Red Bull and O2.
Recently I have been building another business based off the success of EventsTag - Content Ripple. This aims to become a platform for brands to create dedicated communities that create content that resonates, all within a branded publication.
I'm fascinated with startup's, social media, marketing solutions and innovation and always looking to expand my knowledge and offer advice and support to those trying to make awesome stuff happen.