ABOUT

PROBLEM
Following a rebrand and updated business model, CFS' legacy website wasn't fit for purpose, nor did it communicate the brand's evolution within the construction / manufacturing industry. It needed a fresh, new destination that communicated its digital transformation and enabled it to share its revised purpose and products to the industry. It also needed a modern tech stack that allowed it to create once, publish everywhere and scale with the business as it expands.

SOLUTION
Using the design system created during the branding work (which we also created), we designed a sleek modern site that utilises WebGL (including 3D in the browser). With UX / UI front of mind, we created a method within the CMS (Sanity) to display CFS' thousands of products with their specific features and attributes. We then used the data within the CMS to dynamically create bespoke styled brochures for collections, products etc. for the wider business teams at the click of a button.

RESULTS
A modern, easy to use website that represents a single source of truth for all product data across the business, offering efficiencies when managing the data of thousands of products as well as utilise the ability to push the content to a wide range of platforms, from website to PDF.