Eve Makarova Packaging Designer, Brand Designer

ABOUT

Artful Hue is a clean, natural-origin skincare line created with the unique needs of melanin-rich skin at its core. Built on the principles of inclusivity, simplicity, and efficacy, the brand offers an intuitive AM/PM step system that makes skincare easy to follow without compromising results. A complete brand identity was developed — from logo design and visual language to packaging, tone of voice, social media presence, and website — shaping a cohesive and contemporary expression of Artful Hue’s values.

MADEIT CREDITS

  • Artful Hue SkincareClient
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