From a client perspective, this identity represents a highly considered and strategically aligned articulation of the Proelior brand. It successfully translates our vision into a clear, cohesive visual language that communicates credibility, long-term aspiration, and global relevance with precision. The strength of the work lies in its disciplined creative execution. The identity balances financial authority with cultural depth in a manner that feels both authentic and sophisticated. This careful equilibrium enables us to engage confidently with a diverse range of stakeholders, while maintaining a consistent and differentiated market presence. Importantly, the system is designed with scalability in mind. It provides a robust and flexible framework that supports our ongoing growth, ensuring clarity and consistency across all touchpoints as the organisation evolves. Overall, this is a professionally executed and forward-looking identity. It not only strengthens how Proelior is perceived today, but also establishes a solid foundation for sustained development, positioning the brand to operate with confidence and authority in a complex global landscape. Evan Deterling has proven to be an exceptional creative partner throughout this process. His depth of experience across brand development, editorial design, and typography is evident in both the strategic thinking and the precision of execution. He brings a rare combination of creative vision and disciplined craft, consistently delivering work that is both distinctive and enduring. His ability to translate complex ideas into clear, refined design solutions has been instrumental in shaping the Proelior identity. Beyond the quality of the output, his professionalism, attention to detail, and commitment to excellence have set a very high standard for collaboration. Working with Evan has not only elevated the brand, but also reinforced confidence in how design can drive long-term value and impact.

Solomon Cole
Client at Proelior
16 Jun 2026