ABOUT

A clean-sheet, purpose-built Wordpress theme for a reknown Director of Editorial Photography.

As a website developer, I specialize in non-template-based, purpose-built websites suited to unique client characteristics and business objectives, and I do this with clean-sheet code engineering. Most clients today also need the editing functionalities found in popular CMS frameworks, but their templates are bloated and incongruous with purpose-built solutions. After lengthy explorations, I have devised a unique workflow that allows me to design and prototype with the full flexibility of blank-slate HTML and then transform this as sections into modular Wordpress block structures. The result is a bespoke, purpose-built website with the backend editing power, cloud-enabled speed, security and long-term stability of modern Wordpress, but without the bloat and inflated monthly 'ransom' fees of popular templated framework platforms.