ABOUT

For the 2020 Democratic primary season I teamed up with Progressive Democrats of America (PDA) to create a political awareness brand and social-media campaign highlighting the dire importance of climate policy in support of Bernie Sanders for the U.S. Presidential nomination. From the outset we agreed to focus on winning over moderate democratic voters in battleground states. The mission was to bring climate to the forefront of voter concern and to mitigate impressions of Senator Sanders as embracing radical initiatives. Our secondary objective was to inspire voters to pressure the Biden campaign into a more climate-sustaining energy platform. PDA had come to me with a nascent effort called Climate Emergency. Perceiving this as too reactionary for moderate voters, I first rebranded the campaign with a more inspiring and motivated call to action: Climate Charge 2020, injecting a double-entendre reference to cleaner electrical power.