ABOUT

History can be easily forgotten, even when you’ve lead the industry for over 60 years. And with competition in the space growing, The VS Academy needed to remind everyone they still led the industry in hair design innovation.
Introducing Salon Sassoonism, a campaign where the Past Met The Future in an event like no other ever held in Hong Kong before. Through interactive digital lookbooks, participants were able to select from 60 years of Vidal’s iconic designs. Then, combining cutting edge style with cutting edge technology…participants were given a First In Class experience with live 3D hair pieces integrated into their new looks.