Eva Leung UX/​UI Designer

ABOUT

In Asia there is a phenomenon originating from Japanese comics and Asian dramas called ‘Kabe-don’, where people show their affection by hitting the wall near their love interest. Kabe-don requires that people get close … and in that intimate space, if either has an oral health issue, there is nowhere to hide. We asked ourselves : What if the people of Hong Kong also face this issue? The answer? Listerine Kabe Don!

MADEIT CREDITS

  • ListerineClient
Project featured: on 26th May 2016

Listerine Kabedon Campaign

Comments

SHARE