ABOUT

The Client
The Galp Energía Group is a Portuguese corporation engaged in activities such as the exploration, production and refining of natural gas and petroleum products. Its companies operate on four continents.
Although the enterprise has a solid market share in Spain, it’s name is not widely known.

Communication Goal
As this project forms part of Galp Energía’s expansion strategy in Spain, the main objective was to increase recognition of the company name and raise brand awareness. The project was a nationwide campaign.

The Campaign
We decided very early on to use an innovative approach regarding the campaign’s basic concept, its realization and its implementation in the media. Based on this unique concept, we were able to direct an unprecedented campaign event: at 8.30 pm on May 27th, 2010 we launched the first advertising spot in the history of Spanish marketing with a live ending.