ABOUT

The brand
Cruzcampo is one of the most popular brands
of beer in Spain. It's very well-recognised
throughout the whole country, and is held in
particularly high regard in the south of Spain
(Andalusia), where it is without doubt the favourite
beer of locals, with Andalusians identifying
strongly with the beer and feeling that it's something
that belongs to them.
For this reason, Cruzcampo launches advertising
campaigns each year aimed at the Andalusians,
with the brand having a presence at all of
the region's local events and festivals and
supporting, for example, the Cadiz Carnival,
Seville's Feria de Abril, and the Feria de Málaga.
New Corporate Image /New layout
Recently, the brand has asked us to help rejuvenate
its image in the south of Spain, and for this
reason we have decided to create a new Corporate
Image, to be used in all of Cruzcampo's
brand communications in Andalusia.
Photography Art Direction
We're all friends of our friends' friends