Eva Stetefeld Executive Creative Director

ABOUT

In 2020, the LGBT+ community faced an unexpected challenge. Pride parades everywhere had to be cancelled. To ensure visibility, Geometry Global turned GAY PRIDE into #STAYPRIDE – a digital protest from the safety of your bed. As a perfect backdrop, the agency even designed a limited bed linen collection. For these sheets, Geometry Global developed packaging that was a complete LGBT+ protest kit at the same time. It could be disassembled into a protest sign and twelve Pride flags also served as stencils for statements. A few kinks and some creativity turned the boxes into colourful Pride messages kickstarting the initiative.

MADEIT CREDITS

  • CSD GermanyClient
  • Alexander SchachtArt Director
  • Bettina OlfChief Creative Officer
  • Bildreich HamburgEditing Company
  • Die Stube HamburgSound Production
  • Florian NeuberSenior Art Director
  • Hannes HansenSenior Art Director
  • Jens PaasenSenior Copywriter
  • Nora NabelAccount Director
  • Patrik SechelmannSenior Production Manager
  • René FehrmannCreative Director of Design
  • Tim BangeExecutive Creative Director
  • Tim KestermannSenior Strategist
  • Vlad BoereanCreative Director of Design
  • * Till HohmannChief Creative Officer EMEA
  • * Eva StetefeldExecutive Creative Director
  • * D&AD
  • * Susanne NagelArt Buyer
Contributor:

Eva Stetefeld has been a Contributor since 25th November 2015.

Invite x3

The Pride Packtivation

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