Eva Stetefeld
Executive Creative Director
ABOUT
In 2020, the LGBT+ community faced an unexpected challenge. Pride parades everywhere had to be cancelled. To ensure visibility, Geometry Global turned GAY PRIDE into #STAYPRIDE – a digital protest from the safety of your bed. As a perfect backdrop, the agency even designed a limited bed linen collection. For these sheets, Geometry Global developed packaging that was a complete LGBT+ protest kit at the same time. It could be disassembled into a protest sign and twelve Pride flags also served as stencils for statements. A few kinks and some creativity turned the boxes into colourful Pride messages kickstarting the initiative.
MADEIT CREDITS
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CSD GermanyClient
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Alexander SchachtArt Director -
Bettina OlfChief Creative Officer -
Bildreich HamburgEditing Company -
Die Stube HamburgSound Production -
Florian NeuberSenior Art Director -
Hannes HansenSenior Art Director -
Jens PaasenSenior Copywriter -
Nora NabelAccount Director -
Patrik SechelmannSenior Production Manager -
René FehrmannCreative Director of Design -
Tim BangeExecutive Creative Director -
Tim KestermannSenior Strategist -
Vlad BoereanCreative Director of Design -
Till HohmannChief Creative Officer EMEA -
Eva StetefeldExecutive Creative Director -
D&AD -
Susanne NagelArt Buyer