Eva Stetefeld Executive Creative Director

ABOUT

With Adidas, BVG (Berlin public transport) was launching a sneaker that also serves as an annual ticket.
To get the limited edition, fans camped out for days in the Berlin winter cold.

A marketing idea that caused a sensation worldwide and was recognized by numerous award shows.

AWARDS

ADC Deutschland Grandprix
ADC of Europe Grandprix
Cannes Lions - Gold
Cannes Lions Bronze
clio bronze
Clio Silber
D&AD Award - Graphite Pencil
Effie\'s - Gold
London International Award Silver
London International Gold
New York Festivals First Prize

MADEIT CREDITS

  • Berliner VerkehrsbetriebeClient
Project featured: on 5th July 2021 Contributor:

Eva Stetefeld has been a Contributor since 25th November 2015.

Invite x3

BVG Ticket-shoe

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