A short fashion video blurring the lines between CGI and physical reality. The creative concept thematises the hyper-real, playing with the idea of physical and digital becoming one.
Exploring VFX and motion tracking, in this personal project I wanted to dive deeper into the possibilities of merging CGI images with real-life video footage.
First, my aim was to create picture-perfect 3D representation of real existing sunglasses from FW19 collections of several contemporary brands. During the video shooting, the sunglasses were never actually put on the model’s faces. In order to achieve a seamless blend of the CGI imagery with the video footage, impeccable motion tracking and compositing was essential and required a fair amount of experimentation. Apart from that, the piece made me brush up my skills in modelling, texturing and video editing.
Art Direction & CGI: Eva Kubickova Rodrigues
Make-up: Valeria Strekalovskaya
Hair: Michal Houska
Models: Jan Musil and Olesya Sydorenko @ Elite Prague