eurobest
London
ABOUT
YouTube is filled with beer reviews: videos made by beer-enthusiasts from all over the world, sharing their honest findings about beer brands. We discovered that most of those Youtube reviews were exclusively positive when it comes to the classic Carlsberg Lager pilsner. In fact, some of them sounded so much like an ad for Carlsberg that, well, we turned them into ads for Carlsberg. Important notice!! no beer reviewer was paid! We asked their permission, but all youtube reviews you hear are completely unbiased and taken as such, from Youtube (which explains the poor 'voice acting' quality). Probably the most honest radio campaign.
AWARDS
Eurobest Award Bronze
MADEIT CREDITS
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CARLSBERG INTERNATIONALClient
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Barbara DzikanowiceConcept Provider -
Happiness BrusselsAgency -
Igor NoweMarketing Director Carlsberg -
Jérôme GijsenRadio Producer -
Karen CorriganExecutive Creative Management -
Katrien BottezCreative Director -
Laura HaleydtMarketing Manager Carlsberg -
Liesbeth DemolderRadio Producer -
Morten LarsenMarketing Manager -
Peter BaertRadio Director -
Stephanie KaticAccount Director -
Tine Van HasseltAccount Manager -
eurobest -
Geoffrey HantsonChief Creative Officer