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ABOUT

"100 years after the Armistice, 'The Unknown Face' reveals a portrait that symbolizes peace, a synthesis of faces that are now unknown, but were at the time very intimate.
This project, approved by the Centenary Mission, is inscribed as a part of the process of remembering, understanding and hope. It carries a universal message of peace with the synthesis of a multitude of faces, of lives carried away in the whirlwind of the Great War. Nearly 10 months of work were necessary to bring this ambitious project to life, combining technology and the duty of memory in the service of peace. The algorithm specially developed for the purpose of creating faithful face synthesis will allow this face to evolve over time according to the portraits that will continue to be collected from the archives.
The portrait was unveiled at the Historial de la Grande Guerre in Péronne, France as a digital work of art. Visitors of the museum can browse through the tens of thousands of faces that constitute it. To extend the experience and share the message of peace that it embodies with the general public, a dedicated interactive platform theunknownface allows you to discover ""THE UNKNOWN FACE"" and some of the destinies of the men and women who marked the history of the Great War. The site aims to consolidate collective and individual memory contributions. It will be continuously updated with new portraits, modifying, following the morphing technique, The Unknown Face. The experience will also be extended to a dedicated Instagram account to discover faces, story formats and videos on Facebook."

AWARDS

Eurobest Award Bronze

MADEIT CREDITS

  • Historial De La Grande Guerre PéronneClient
  • Arthur GaudrieChief technical officer
  • Camille SainsonArt Director
  • Caroline TangDigital art director
  • Emilien PointArt Director
  • Etienne RenauxCreative Director
  • FF ParisAgency
  • François ClauxArt Director
  • Hervé FrançoisDirecteur du musée l'Historial de la Grande Guer
  • Jim TranHead of production
  • Johanna MangoteEvent art director
  • Julien BeuvryArt Director
  • Leslie HatchwellAccount
  • Marie SéjournantSocial media strategist
  • MERCI-MICHEL ParisProduction Company
  • Olivier LefebvreCEO - Partner
  • Sonia Dos SantosArt Director
  • Yann RougeronArt Director
  • eurobest
  • Lucia OteroAssistant Art director

The Unknown Face

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